So you already know what SEO is but before you instruct us, you want to know how we do it. On this page, we explain the techniques we use. Of course there is a little more to it than this but we wouldn’t want to divulge our trade secrets.

We use the same proven, ethical SEO strategies on your site that we use on our own. And we offer a variety of organic search engine placement services to suit every budget and every marketing goal.

Our SEO strategy

Web traffic is the life-line of every online business. Web traffic generates customers. You can spend hundreds of hours creating the most technically apt and appeasing website, however, this is just the beginning of the journey. Whilst human customers judge your graphics, search engines don’t. Before any human reaches your website, the search engines will. So you have to make your website appealing to both.

To grow your business, you need a search engine strategy. This is where we can help.

Our strategy compromises two approaches

Optimization allows your website to attract search engine robots, whilst a marketing campaign drives the game head on using paid advertising on search engines and other pages. Think of it like training for a sports event - SEO is like eating the right food - it will change your body shape and make you healthy slowly, from the inside. Great, yet you need more - the physical exertion and sheer determination it takes you to sprint the last hill of your run is like the marketing - it is passionate and driven. Do both and you cannot fail to achieve big results?

Our expertise includes, but is not limited to the following broad areas:

Using keywords and phrases

Keywords and phrases play a major role in determining the quality of traffic to your website. If you are a florist and sell only red roses, using the keyword 'red roses' rather than 'flowers' will attract only those customers who want red roses. Anyone who wants daffodils will not see you.

We use special keyword analysis tools to determine how much traffic a particular keyword fetches. At the same time, we can see who your competitors are - they are the ones who use the same keywords.

On-site optimization

On-site optimization plays a huge role of SEO because it relates directly to how easy it is for your site to be seen by search engines. 'Html' coding determines the overall visibility or usage of your website. By tweaking the coding, which of course is invisible from the front end, we allow search engines to find you, that is, we speak in their language.

Link building

Link building is often overlooked, yet it can be an invaluable tool in any search engine optimisation campaign. Keyword rich text links are like fuel for a website's search engine rankings. We use tools such as link exchange, social bookmarking, links on Yahoo & Google groups, article submission, press release submission, directory submission and more. We put huge efforts into link building strategies to make your site one of the search engine's favourites. Of course we also make it customer friendly too.

Pay per Click Advertising

Since Google introduced the term 'Google AdWords', it forever changed the face of Internet marketing. ‘Pay per Click’ became the new lingo of web marketers the World over.

Used in combination with organic, natural SEO techniques, a well managed ppc, or ‘sponsored links’ campaign can do wonders for your business.

AdWords and Overture (Yahoo’s PPC scheme) make it simple for laymen to use their scheme successfully. They give sound advice and even tell you when to increase your budget and which keywords to use. However, for anyone who is time poor (and especially those who already spend lengthy periods in front of a computer screen), logging on to check and monitor the ads every day or more is a tedious experience. To make the most of these PPC tools, it is necessary to monitor the process on a daily, even hourly basis. We encourage you to do this. However, many people simply don’t have the time. It is rather like watching the stock market − one hour too long and you could have lost thousands. Sound familiar? Let us do it for you.

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Competition and keyword analysis

It is important to know how well your keywords perform, their competition status and relevance. SEOFirst provides a handy keyword analysis service. Whilst this service is available on its own, its effectiveness increases when you pair it with others from SEOFirst. Our keyword and competition analysis ropes together the functions of Google AdWords, Yahoo Search Marketing & Live Search Advertising, so that you get the best of all three.

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Search engine placement and positioning

Every day, there are potential customers who are trying to search for your specific products and services. If you miss out on these customers, you miss out on the easy money − your bread and butter. Is your website capturing this traffic? Over 90% of our clients choose to renew our services. Do this and you will see results time and again.

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Content writing

Content, copy, and text - whatever you call it, the words on your page are important. Every one must count. SEOFirst provides complete writing services. We create:

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Website analytics

Website statistics or analytics help you better understand your website's traffic - that is, your customer. If you own coffee shop, it is easy to see what kind of person you are attracting - you see them when you serve them! If you run a website, it is likely that you will never see your customer. SEOFirst offers very clever analytic services. We can check the statistics of your website, and of your customers. We can also, for example, tell you which pages are the most popular, what times of day your website is most visited and so on. This allows you to better target your audience. So you can convert your website traffic in profitable business.

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Customized services

Sometimes, you want just that little bit extra... something unique. Unfortunately, most Internet marketing companies have only predefined packages. SEOFirst is different. Instead of having to buy the complete "package", we provide customized service. You simply Contact us any time and tell us about your requirements. We shall reply to you with initial report and price structure which meets your business needs.